Are you unsure of what a graphic designer does? If so, you’re not alone. Over the years, here are a few misconceptions I’ve heard when introducing myself as a graphic designer:

  • Oh, I just downloaded a free trial of Photoshop, so I’m doing graphic design, too. (Yikes!)
  • How fun, you get to play with pictures and colors. (Yes, but . . . . )
  • You must draw really well. (Um, no.)

The last one kills me every time. Honestly, my dog can draw better than I can. But it usually takes too much effort to explain the difference between a graphic designer and an illustrator.

Here’s what a good graphic designer does: Communicates your message with appropriate, meaningful and compelling visuals (photography, graphics, illustrations) and well-written copy (often provided by someone else), laid out in a professional and creative manner.

Why is she qualified to do this?

  • She has been educated in the elements of graphic design, including classes in typography, color theory and layout.
  • She has spent too-many-hours-to-count doing school, intern and “practice” projects before getting a real (paying) job.
  • She knows the elements of why certain things work visually and knows how to use software to make these things happen.
  • She gets really excited about creating a marketing brochure, annual report or a logo, and other materials like these.

Does this help clarify things? If you’re working with or considering working with a graphic designer, I’ve written a piece called “10 Essentials for a Great Relationship with your Graphic Designer” which could make your experience smooth sailing. Send me an email at cheryl@sweetboodesign.com and I’ll be happy to share these helpful hints.