My favorite holiday of the year is next week, and I always make a point of expressing my gratitude and thanks for my blessings. Like paper.
When I began my design career, computers were literally just appearing on the scene. While I switched from producing artwork by hand to using computer software, my end product was still the same: a printed piece.
This went along steadily until about 2011, when the rumors started. Everything is moving to electronic. Nobody is using snail mail anymore. PRINT IS DEAD.
So I panicked for a minute. I decided I’d better learn how to design websites and email campaigns or I’d be out of work. This thinking lasted for longer than I care to admit, as it was unproductive, exhausting and fearful. Operating from a place a fear never ends well.
Print materials always have been and always will be my creative sweet spot. Give me a good annual report or branding campaign, and I’ll shine. Online design is extremely important as part of a well-crafted message, but once I realized that I’m happier and more creative concentrating on what I’m good at, my focus was clear. And the bonus is that I got better clients and better projects. Which I’m grateful for, as well.
To summarize: Print is going strong. Do what you love. I’m thankful for paper.
What are you thankful for this season? I’d love to hear from you at cheryl@sweetboodesign.com. It’s good to share our blessings.
Happy Thanksgiving!