I’m asked what this means on a regular basis.
“To live a creative life we must lose our fear of being wrong.”
JOSEPH CHILTON PEARCE
Sweet Boo. A combination of my daughters’ nicknames.
About me. I’ve loved creativity since my very first coloring book and have loved being a creative professional for my entire adult life. Whether it was doing design for associations in Washington, DC, teaching children’s art classes in Florida, or working for many different and varied clients wherever they may be, graphic design is my sweet spot. For the majority of my career, I have helped clients present themselves creatively and professionally, from branding to direct mail, posters to annual reports.
And working with me, you will get someone who really gets to know who you are so we know what you really need, as well as returned phone calls and a smile. Because creative work doesn’t matter if it doesn’t get done.
Pour yourself a cup of coffee, browse through my work and see if we’d be a good fit. I look forward to hearing from you and discovering what I’ll create for you.
Leadership Palm Beach County, Class of 2016
Leadership Palm Beach County, Co-Chair of Marketing Committee
Lifetime Member FemCity West Palm Beach
Women’s Foundation of Palm Beach County, Co-Chair of Professional Development Committee
Member of American Advertising Federation Palm Beach
GRAPHIC DESIGN AND BRANDING
I help mission-based organizations create greater engagement with their causes through professional and creative marketing pieces. Because what you do is Important and the world needs to know.
Branding is so much more than just your logo. When I work with clients, once we’ve created their initial logo and identity (color palette, typography and visual elements) it’s time to move on to what else is being presented to the world. Your brochures, stationery, email marketing and virtually EVERYTHING being sent out, mailed and presented on your behalf needs to speak to who you are. Is your business fun and quirky? Does the word conservative describe your culture better? It’s important that an initial visual introduction of your business, mission or product clearly states who you are.
To the right is a video I did with NonProfits First explaining how important branding is to your overall mission. My work with clients on their design projects, such as brochures, annual reports, email marketing, direct mail, event packages and more all starts with a good understanding of your brand, to best reach your goals.
Let’s present you as inviting, professional and human, so we can all be a part of your greater good.