On My Mind.

Musings. Observations. Ideas. Creativity. Solutions.

“Almost always, the creative dedicated minority has made the world better.”


What Type Are You?

Hi. I’m Cheryl and I’m a type junkie. The truth is, I have no problem admitting this. From my first graphic design class I have loved looking at, reading about and designing with type. X-heights, leading and kerning interest me. I emailed the editor of my... read more

Work. Good Work. Great Work.

April has been a great month for Sweet Boo Design. Not just that I’ve been busy, but busy with juicy projects. Like this one and this one, too. Creative, impactful and fun. We all know it’s not always like this. Whether you work for yourself or get a... read more

We Are All Creative.

I spent an afternoon last week making things with my hands. Thanks to the innovative and passionate folks behind Create Day, about 100 of us ditched our technology and got down with creating. I’m talking hand-lettering. Macrame. Painting. There was even a... read more

The Opposite of Namaste.

Each Tuesday, I start off with a beautiful plan in place. I wake early, do a few hours of work, and head to an 8:30 yoga class.  #blessed. #peaceful. Running my business, an hour to nourish my soul, then back to glorious design work, delivered by singing bluebirds to... read more

Sweet Boo: The Year in Review

2016 has been a rewarding year for me at Sweet Boo Design. I worked with several new clients and was challenged and motivated in creative ways which brought exciting solutions.  I was kept busy with a variety of projects, some of which I’m sharing here with you.... read more

Exceed Expectations.

My older daughter is about six months into her first job after graduating college. It’s fast-paced, demanding and there are occasional celebrity sightings. She is doing well because she’s smart, responsible and a hard worker. I’d also like to believe... read more

Who Are You Working With?

These days, you can buy almost anything on the internet. Cars. Breast milk. Even a logo. With some items, it may not be as important who you’re buying from, but when investing in a service, such as graphic design, it’s crucial to know who you’re... read more

A Room Of My Own.

I’m putting the finishing touches on my new office, and although it’s still in my house, it feels light years from where I’ve been. The change has gotten me thinking about the effect our surroundings have on our productivity and creativity. {Full Disclosure: I am NOT... read more

Goals. Business Not Soccer.

I’ve been doing a lot of research lately on setting business goals. What’s the best way to do this? What makes it productive? Will I actually keep-up with a system? I’m super-intrigued by The Chalkboard Method, which I learned about through a great podcast I listen to... read more

Use Kind Words.

It’s primary season and we just lived through the madness in Florida. I know I’m not alone in feeling weary of the overwhelming tone of negativity surrounding all things political. What’s worse is knowing the general election is still eight months... read more