The elevator pitch. The 30-second commercial. The polished intro.
Who are you and what do you do? Does anybody really care?
The answer is maybe. When we meet potential clients or business partners, it’s natural to wonder if this might be a profitable encounter. But what if they’re obnoxious? Or aren’t paying attention? Or only talk about themselves? Do we really want to do business with these people?
By all means, it’s crucial to communicate to others what you do. But keep in mind the best connections are built by more than your clever tagline. Interest in others, passion about your work, and honest explanations build long-term clients. The bonus is when these are people you actually enjoy working with.
Are you looking to improve your message as well as the quality of your clients? Let’s talk. Whether it’s a new brochure, a print ad or a refreshed email campaign, your story matters. Check out Sweet Boo Design for examples, and you can reach me at cheryl@sweetboodesign.com or 561-401-9461.