You’ve heard it said a million times: it’s not rocket science. What a relief. I wouldn’t even know where to start in figuring that stuff out.
But in my limited knowledge of rocket science (or brain surgery, cats or taxes) it seems there are pretty specific solutions, answers and steps to follow for success. Again, what do I know, but this is how it appears to me. So different from many of the things I work on as a graphic designer.
While there is good design and bad design, there are no absolutes that could lead to catastrophic results, except of course, using Comic Sans at any time. This never ends well.
Generally speaking, design is so subjective that there can be multiple solutions. Throw in the fact that we humans are very opinionated, have strong likes and dislikes and definitely want others to know what we think. Maybe the new brand I’m working on for your company could be a great solution, but the CEO decides he doesn’t really like that font. It reminds him of something unpleasant. Who knew? Or the Manager sitting in on the design committee neglected to reveal in the branding questionnaire that his hatred of yellow is all-consuming. Can’t I just make it blue?
You see where I’m going, right? As a seasoned designer, I know how to steer a project for maximum success. Asking the right questions, enlisting my clients to do their homework and a real spirit of research and collaboration is as important as my knowledge of color theory and white space. But even when everything is humming along, emotions will always enter the scene. With an inexperienced designer, this is where things can go off the rails.
What do I do about this? Talk, talk, talk. It’s so important to discuss the reasons behind our opinions and try to come to a consensus. Is there compromise? Usually. But when working with clients my ultimate goal is to leave you with something you love, not tolerate. If that yellow is a total and complete deal-breaker, than so be it. But what if the rest of the team loves it? Discuss, try new solutions, compromise, resolve. It’s a process.
Ready to discuss a new project and start the exciting process I’ve described above? Email me at cheryl@sweetboodesign.com or call 561.578.7019.