I just finished a dream job. It had all the best components: enthusiasm, buy-in to the brand process, creativity and that special sauce that appears when all the planets are rightly aligned.
Laura from Sharp 11 (many of you know us as Sharp + Sweet) and I just did the new brand for Healthy Mothers, Healthy Babies Coalition of Palm Beach County. This incredible organization is celebrating their 35th Anniversary, and was ready for a new, vibrant brand to carry their work into the future. We refreshed their look, vision, and voice, but one thing will never change: their commitment to healthy births.
We worked with a select committee from HMHB to go through the entire brand process, and after lots of research, brand questionnaires, Zoom calls and so many ideas, the first element of the brand was born. On the left is their old logo, and I present you with their new logo on the right:
All in all, what we provided was:
• A new logo and tagline to promote inclusion, recognize diverse families, and advocate for early prenatal care
• A fresh color palette and visual graphics to capture the joyous, energetic spirit of their work and open up inclusion of fathers and other vital roles in healthy births
• A written and spoken voice to clearly express their values, purpose, and promise to nurture the health of moms and babies and calls for equitable care and outcomes among all families
• An evolved brand appreciates the past, urges immediate action, and boldly leads future impact
Moving forward, HMHB has a vibrant new brand they are excited to promote and a brand guide to craft professional and consistent visuals and messaging moving forward.
Whether you have no brand, or have outgrown what you’ve got, a new look can bring about fresh enthusiasm in your mission and business goals. If you’d like to discuss your brand, and evaluate how well it’s working for you, call me at 561.578.7019 or email me at cheryl@sweetboodesign.com.