Today is the first day of summer. But living in South Florida, this feels like just another Thursday. School is out. Vacations are starting. But are things changing in your business during this season?
After being a business owner for 25 years, I’ve accepted that graphic design isn’t really cyclical. Many in Palm Beach County slow down since it’s not “season”, but this is not my experience. In fact, things have honestly ramped up noticeably for me in the last six weeks. So I plan on riding this wave all the way in.
If you’re in the thick of deadlines, count your blessings. But if things have slowed down for you, time to carpe diem. Get that marketing plan together. Reach out to your past clients to say hello. Catch up on The Handmaid’s Tale. Quieter business cycles can be a blessing, too.
Whatever your summer looks like, own it. Work hard, eat watermelon, road trip (I’m driving my daughter to vet school in Illinois) and enjoy the sunshine.
What are you doing this summer? Email me here and share how you plan to spend the next few months.