Isn’t it interesting how we can tell someone else how great they are, but have trouble tooting our own horn? In business, we need to get over this. If WE don’t think we’re all that, why should someone else?
I recently read an article comparing new client acquisition with courting, with all the stages we go through when we’re interested in a partner. From initially sizing each other up to deciding to take the plunge, it’s a similar journey. And just as you’d put your best self forward with a romantic relationship, the same is necessary for your successful business commitments. Including making sure your confidence and passion about the work you do shines through.
This is especially important in the promo pieces you send out. Remember, you’re looking for those clients you will connect with and build long-term, healthy relationships with. So have fun, be daring and be memorable. You may not be right for everyone but you’re perfect for the right ones.
Interested in creating new promo pieces that toot your horn? You can call me at 561.401.9461 or connect by clicking below.