Branding. This is our brand. What’s your brand? We need to establish a brand. We need to establish a NEW brand.It seems to have been the “it” word for quite a while now. You may even use it now and again in a conversation. But what does it mean? So simple, really.
Do people understand what you do, who you are, and recognize you? If so, you most likely have done a good job of branding yourself. If you’re clear on what service or product you provide, your corporate culture shines through, and your business cards match your website, you most likely have done a good job of branding yourself. I said earlier that it’s simple, but it’s not easy.
If you feel you have established a consistent brand and your business is recognized and understood, your credibility can soar. If you’re not feeling like your business message is as cohesive as it needs to be, it might be time to examine your branding. You already know who you are, so it’s time to let everyone else know.
If you’d like to read about some branding basics, check out this great article from HOW. Want to chat about branding? Give me a call at 561.401.9461.
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