VITA NOVA

This organization is inspiring, energetic, and up-for-anything that makes a difference for their clients, homeless young adults ages 18 to 25. Unfortunately their old brand did not evolve with their dynamic new vision and was often confused with other local youth or homelessness groups.

The goal was to deliver what Vita Nova craved: a unique, compelling, and truthful identity that instantly resonated with clients and supporters. Their mascot, the starfish, along with their South Florida feel, had to make a comeback in fresh, meaningful ways. They required a bold voice for a bold new future direction.

The final product was a brand alive with Vita Nova’s positive spirit and character. Movement is built right into the logo, which places the starfish at the heart of their name. Ocean colors and graphics recall the mission’s home on the Atlantic, and a clear tagline identifies its higher purpose.

Created with Sharp 11. #sharp+sweet