We can read all we want about what people do and how things work. But I personally find it more valuable to see examples. Real-life, concrete, behind-the-scenes, examples. Which is why I’m highlighting one of my recent projects here. My goal? To give you a taste of...

It's not all color and cool images and Photoshop. We designers can also help with functionality and understanding the big picture. We also love to laugh, which is why I'm sharing this hilarious article from Bored Panda with you.  If you need some help thinking your...

There are many things we can dread from day to day. The property tax bill coming. A colonoscopy. Your Netflix binge ending. One thing that should bring unbridled joy (or at least a lack of dread) is working with your graphic designer. This isn't a root canal; this is...

It seems that this year's Academy Awards celebration was considered by many to be a snoozefest. I personally saw a few of the nominations (props to Three Billboards) but wasn't overly excited about much. Did I watch? Yes. Could I have skipped it? For sure. But then I...

Happy New Year! Have you settled back into a routine? January is ending, so the just-getting-back-into-things excuse is about up. But I'm still keeping things simple for the last day of the month. I'm talking branding. I know, I know. ENOUGH. But I've realized...

Like many of you, I focused quite a bit last week on my blessings throughout the Thanksgiving celebration. In the tradition of David Letterman, I decided to share my Top 10 reasons for #gratitude. 1. MY FAMILY. I know, everyone is. But seriously. My husband,...

Are you back to a normal routine yet? Here in South Florida, it's been an odd month. Due to advances in meteorology, we knew Irma was coming for what felt like forever. Our shutters were up for THREE DAYS before she arrived. Then the 24-7 news (I'll admit it; I...

You remember this scenario: it's Tuesday morning in second grade, and it's finally your turn. YOUR TURN. You'll get to show the entire class your _____________ (old penny found at the beach, T-shirt Grandma brought you from Spain, nose flute you stole from your...

Hi. I'm Cheryl and I'm a type junkie. The truth is, I have no problem admitting this. From my first graphic design class I have loved looking at, reading about and designing with type. X-heights, leading and kerning interest me. I emailed the editor of my college...

April has been a great month for Sweet Boo Design. Not just that I've been busy, but busy with juicy projects. Like this one and this one, too. Creative, impactful and fun. We all know it's not always like this. Whether you work for yourself or get a steady paycheck...