It’s Happening.

Coming at you from the 78th day of May. Are we there yet? The slog has been real, but I feel a shift. Things are sort of, slightly, returning to . . . we need a new word. Normal will never be normal. But I went for my annual doctor’s appointment yesterday and it...

Missing New Orleans.

Although I truly have no idea what day it is, I wanted to write. You see, I’m leaving soon for a conference in New Orleans, from Sunday until Tuesday. And THEN, my husband, our daughters, their boyfriends, and five other couples from around the country will be...

Corona Vicious.

What’s new? With all this extra time on my hands I decided to reach back out to my community. The last several months have taken me out of my regular monthly emails; my father passed, I moved my mother into Memory Care, and just as that was settling down . . . ....

When It’s Not The Full Monty.

I love a good start-from-scratch brand project, complete with untapped creativity and limitless possibilities. But what if you don’t need the Full Monty? Maybe your logo needs a refresh and your brand (complete with fonts, color palettes and design elements)...

Let Them Eat Cake.

This picture. Maybe the most Florida thing ever. #ILovePublix. The last days of August signal the end of summer, and sometimes a fun thing in Florida known as HURRICANE FREAK-OUT MODE. Note, that this treat of a phenomenon has been known to stretch into October, but I...

I’m Not For Everyone.

What’s the worst possible answer when networking and someone asks “Who is your target market?” Everyone. Really? Have fun getting in front of everyone. Or crafting compelling messaging aimed at everyone. Or {{shudder}} meeting with everyone. This may...